Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand-Builder (Chinese Text)
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Showing posts with label Worlds. Show all posts
Showing posts with label Worlds. Show all posts
Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand-Builder (Chinese Text) Book by Richard Branson
Business the Jack Welch Way: 10 Secrets of the World's Greatest Turnaround King Book by Richard Branson
Business the Jack Welch Way: 10 Secrets of the World's Greatest Turnaround King
Richard Branson Book Rating:
Business the Jack Welch Way: 10 Secrets of the World's Greatest Turnaround King Description
Business the Jack Welch Way: 10 Secrets of the World's Greatest Turnaround King: From a lowly job in the plastics division of GE to the position of chief executive of this billion company, Jack Welch has probably climbed the corporate ladder farther and faster than anyone else.Now readers can go behind the scenes to find out what makes him tick in Business the Jack Welch Way. This new book traces the successful career--and uncovers the successful business strategies--of the man who's often called the most powerful CEO in America.
What does he most value? How does he compare running gigantic GE to operating a corner grocery store? How did he transform this stodgy company into an exciting and dynamic one? And why is he lauded as a Renaissance man and yet nicknamed, pejoratively, "neutron Jack"? Readers will learn the answers to these questions (and plenty more) as the book unfolds the 10 key secrets of this incredible turnaround king.
Business the Jack Welch Way is part of a new series that charts the rise of business superstars Welch, Richard Branson, Bill Gates, and Rupert Murdoch. The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners.
Other "Business Way" books include: Business the Bill Gates Way (0-8144-7036-X) Business the Richard Branson Way (0-8144-7035-1) Business the Rupert Murdoch Way (0-8144-7034-3)
Business the Jack Welch Way: 10 Secrets of the World's Greatest Turnaround King
Richard is good-looking and extremely good, that is sexy to start with. He conjointly makes a billion dollars before breakfast—and still knows how to commemorate. Few people in contemporary business are as colorful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power in the usual sense of influencing people. . . . Boiled down to its singular essence, Richard Branson simply needs to own fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal gown with a standard veil and train and acres of lace. . . . Branson is anticipated to try to to the surprising, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear nearly staid compared to the unconventional manner he manages his burgeoning empire.The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder Book by Richard Branson
The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
Richard Branson Book Rating:
The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder Description
The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder: Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:
1. Pick on someone bigger than you
2. Do the hippy, hippy shake
3. Haggle: everything's negotiable
4. Make work fun
5. Do right by your brand
6. Smile for the cameras
7. Don't lead sheep, herd cats
8. Move faster than a speeding bullet
9. Size does matter
10. Never lose the common touch
Want to be the best? The secrets of phenomenal success are in your hands.
Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
Richard is good-looking and very good, that is sexy to start with. He also makes a billion dollars before breakfast—and still knows a way to have a good time. Few folks in up to date business are as colorful, shrewd, and irreverent, and possibly no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power in the usual sense of influencing other people. . . . Boiled all the way down to its singular essence, Richard Branson simply desires to have fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is anticipated to try to to the surprising, even the bizarre -- anything to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional manner he manages his burgeoning empire.
10 Simple Secrets of the World's Greatest Business Communicators
Richard Branson Book Rating:10 Simple Secrets of the World's Greatest Business Communicators Description
10 Simple Secrets of the World's Greatest Business Communicators: From business to politics, those who command attention in their personal or professional lives are typically masters at developing and delivering their message. Business professionals throughout all levels of the organization will benefit from the interviews, stories, profiles and techniques featured in this book. Contemporary audiences are accustomed to six-second sound bites, PowerPoint presentations and many other unique challenges. This is the only book that reveals the presentation secrets behind today’s greatest CEOs and eladers tand how they electrify today’s toughest audiences.10 Simple Secrets of the World's Greatest Business Communicators
Richard is good-looking and extremely sensible, that is attractive to begin with. He also makes a billion dollars before breakfast—and still knows a way to have fun. Few individuals in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power within the usual sense of influencing people. . . . Boiled down to its singular essence, Richard Branson simply wants to possess fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is expected to try and do the surprising, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)
Richard Branson Book Rating:
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series) Description
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
Contents
- Richard Branson Revisited
- The Life and Times of Richard Branson
- One Pick on Someone Bigger Than You
- Two Do the Hippy, Hippy Shake
- Three Haggle - Everything's Negotiable
- Four Make Work Fun
- Five Do Right By Your Brand
- Six Smile for the Cameras
- Seven Don't Lead Sheep, Herd Cats
- Eight Faster than a Speeding Bullet
- Nine Size Does Matter
- Ten Never Lose the Common Touch
- How to Build a Brand the Branson Way
- Last Word
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)
Richard is good-looking and really smart, which is attractive to begin with. He conjointly makes a billion greenbacks before breakfast—and still knows a way to have a good time. Few folks in up to date business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled right down to its singular essence, Richard Branson simply desires to have fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is anticipated to try and do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional approach he manages his burgeoning empire.
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