It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides)

Richard Branson Book Rating:

====================================================

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides) Description

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides): Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization. The shows the reader how simple brand identifiers like colour and "feel" can make powerful statements about your company, no matter what its size. The author aims to show how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans should enable the reader to do the same.

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides)

Richard is good-looking and extremely sensible, which is sexy to begin with. He conjointly makes a billion dollars before breakfast—and still is aware of a way to have a good time. Few individuals in up to date business are as colourful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson just needs to have fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is anticipated to do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional manner he manages his burgeoning empire.

100 Great Businesses and the Minds Behind Them

Richard Branson Book Rating:

====================================================

100 Great Businesses and the Minds Behind Them Description

100 Great Businesses and the Minds Behind Them: Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:

o A mother's inspiration that launched Baby Einstein
o Aveda's journey from hippie to hip
o How Guinness overcame a centuries-old problem to conquer new markets
o TiVo's long fight to explain the genius of their product
o How Oprah went from person to empire
o And many more


An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

100 Great Businesses and the Minds Behind Them Features

• ISBN13: 9781402206313
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

100 Great Businesses and the Minds Behind Them

Richard is good-looking and really sensible, which is attractive to begin with. He conjointly makes a billion bucks before breakfast—and still is aware of how to make merry. Few folks in contemporary business are as colourful, shrewd, and irreverent, and possibly no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power in the usual sense of influencing other people. . . . Boiled all the way down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a traditional veil and train and acres of lace. . . . Branson is expected to try to to the surprising, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional approach he manages his burgeoning empire.