Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic

Richard Branson Book Rating:

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Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic Description

Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic: This book reveals the extraordinary story of one of the most intensely fought battles in British commercial history - the fight between "the world's favourite airline", British Airways, and its rival, Virgin Atlantic. It is the story of a bitter rivalry between two companies and two men: Richard Branson, the unorthodox entrepreneur who is arguably Britain's best-known businessman as the head of Virgin; and John King, the Thatcherite Lord, ex-Chairman of British Airways. The book charts how the rivalry turned to obsession and finally to paranoia, until BA - one of the country's biggest blue-chip companies, was forced to admit that it waged a two-year dirty tricks campaign against Branson which went dramatically wrong. Based on extensive research and the hundreds of pages of documents prepared for the libel action between BA and Virgin, this reveals how an undercover war was fought between the two airlines. It draws on Richard Branson's diary of events, beginning with the first entries he made when he became convinced that Virgin was the victim of a dirty tricks campaign; and on the testimony of a number of key players in the drama that unfolded, many of whom typify corporate Britain today.

Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic

Richard is good-looking and extremely good, which is sexy to start out with. He conjointly makes a billion dollars before breakfast—and still is aware of a way to make merry. Few individuals in up to date business are as colorful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power within the usual sense of influencing others. . . . Boiled right down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a traditional veil and train and acres of lace. . . . Branson is predicted to try and do the sudden, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional manner he manages his burgeoning empire.

Richard Branson, Virgin King: Inside Richard Branson's Business Empire

Richard Branson Book Rating:

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Richard Branson, Virgin King: Inside Richard Branson's Business Empire Description

Richard Branson, Virgin King: Inside Richard Branson's Business Empire: Based on interviews with Richard Branson, key advisors, partners, friends, and enemies--and drawing on secret documents, letters, court papers, and tax records--Richard Branson, Virgin King describes the fascinating and gossip-filled history of one of the world's most high-profiel entrepreneurs.

Richard Branson, Virgin King: Inside Richard Branson's Business Empire

Richard is good-looking and very smart, that is sexy to begin with. He conjointly makes a billion dollars before breakfast—and still is aware of a way to make merry. Few folks in up to date business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power within the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is anticipated to try and do the sudden, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem virtually staid compared to the unconventional means he manages his burgeoning empire.

Virgin King: Inside Richard Branson's Business Empire

Richard Branson Book Rating:

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Virgin King: Inside Richard Branson's Business Empire

Richard is good-looking and extremely good, that is attractive to start with. He additionally makes a billion bucks before breakfast—and still is aware of a way to celebrate. Few folks in up to date business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power within the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson simply wants to have fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is anticipated to try to to the surprising, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.