All of Richard Branson Books

Outside Magazine, December 2007, Richard Branson

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Outside Magazine, December 2007, Richard Branson Description

Outside Magazine, December 2007, Richard Branson: Outside Magazine

Outside Magazine, December 2007, Richard Branson

Richard is good-looking and extremely smart, which is attractive to begin with. He also makes a billion bucks before breakfast—and still knows a way to make merry. Few individuals in modern business are as colourful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power within the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is anticipated to do the sudden, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional means he manages his burgeoning empire.