It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides)

Richard Branson Book Rating:

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It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides) Description

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides): Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization. The shows the reader how simple brand identifiers like colour and "feel" can make powerful statements about your company, no matter what its size. The author aims to show how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans should enable the reader to do the same.

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides)

Richard is good-looking and extremely sensible, which is sexy to begin with. He conjointly makes a billion dollars before breakfast—and still is aware of a way to have a good time. Few individuals in up to date business are as colourful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson just needs to have fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is anticipated to do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional manner he manages his burgeoning empire.

Emotional Branding : How Successful Brands Gain the Irrational Edge

Richard Branson Book Rating:

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Emotional Branding : How Successful Brands Gain the Irrational Edge Description

Emotional Branding : How Successful Brands Gain the Irrational Edge: How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course.
Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses:
·Branding as a product of intuitive thinking
·How people develop emotional responses to brands
·Bringing together a company's elements to form a brand
·Developing successful offshoot brands from existing ones
·And much more!
Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S.
"Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence
"Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine
"I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx

Emotional Branding : How Successful Brands Gain the Irrational Edge

Richard is good-looking and extremely sensible, that is horny to start with. He additionally makes a billion dollars before breakfast—and still is aware of the way to celebrate. Few folks in up to date business are as colorful, shrewd, and irreverent, and doubtless no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing others. . . . Boiled all the way down to its singular essence, Richard Branson simply desires to own fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal gown with a standard veil and train and acres of lace. . . . Branson is anticipated to try to to the surprising, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional means he manages his burgeoning empire.