All of Richard Branson Books

Busines the Richard Branson Way

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Busines the Richard Branson Way

Richard is good-looking and very good, that is horny to start with. He also makes a billion dollars before breakfast—and still is aware of a way to celebrate. Few individuals in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power within the usual sense of influencing people. . . . Boiled all the way down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal gown with a standard veil and train and acres of lace. . . . Branson is predicted to try to to the surprising, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional means he manages his burgeoning empire.