All of Richard Branson Books

Flight to the Sun: The Story of the Holiday Revolution

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Flight to the Sun: The Story of the Holiday Revolution Description

Flight to the Sun: The Story of the Holiday Revolution: "There is no doubt in my mind that the effects of the package holiday have been far greater in a social and economic sense than most people realize. The story of this fascinating book is also the story of the rebirth of British entrepreneurship. 'It is often better to follow a pioneer than be a pioneer, and I am sure I would not be in business today without the pioneers whose story is told on the pages that follow" - From the foreword by Richard Branson.

Flight to the Sun: The Story of the Holiday Revolution

Richard is good-looking and really good, that is attractive to start out with. He additionally makes a billion greenbacks before breakfast—and still is aware of the way to have a good time. Few folks in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power in the usual sense of influencing people. . . . Boiled down to its singular essence, Richard Branson just needs to possess fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is anticipated to try to to the unexpected, even the bizarre -- anything to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional approach he manages his burgeoning empire.