Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic

Richard Branson Book Rating:

====================================================

Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic Description

Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic: This book reveals the extraordinary story of one of the most intensely fought battles in British commercial history - the fight between "the world's favourite airline", British Airways, and its rival, Virgin Atlantic. It is the story of a bitter rivalry between two companies and two men: Richard Branson, the unorthodox entrepreneur who is arguably Britain's best-known businessman as the head of Virgin; and John King, the Thatcherite Lord, ex-Chairman of British Airways. The book charts how the rivalry turned to obsession and finally to paranoia, until BA - one of the country's biggest blue-chip companies, was forced to admit that it waged a two-year dirty tricks campaign against Branson which went dramatically wrong. Based on extensive research and the hundreds of pages of documents prepared for the libel action between BA and Virgin, this reveals how an undercover war was fought between the two airlines. It draws on Richard Branson's diary of events, beginning with the first entries he made when he became convinced that Virgin was the victim of a dirty tricks campaign; and on the testimony of a number of key players in the drama that unfolded, many of whom typify corporate Britain today.

Dirty Tricks : Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic

Richard is good-looking and extremely good, which is sexy to start out with. He conjointly makes a billion dollars before breakfast—and still is aware of a way to make merry. Few individuals in up to date business are as colorful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power within the usual sense of influencing others. . . . Boiled right down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a traditional veil and train and acres of lace. . . . Branson is predicted to try and do the sudden, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional manner he manages his burgeoning empire.

Sir Richard Branson Celebrates 21 Years of Virgin Atlantic.(Virgin Atlantic Airways Ltd.): An article from: Airguide Online

Richard Branson Book Rating:

====================================================

Sir Richard Branson Celebrates 21 Years of Virgin Atlantic.(Virgin Atlantic Airways Ltd.): An article from: Airguide Online Description

Sir Richard Branson Celebrates 21 Years of Virgin Atlantic.(Virgin Atlantic Airways Ltd.): An article from: Airguide Online: This digital document is an article from Airguide Online, published by Thomson Gale on June 30, 2005. The length of the article is 452 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Sir Richard Branson Celebrates 21 Years of Virgin Atlantic.(Virgin Atlantic Airways Ltd.)
Publication:Airguide Online (Magazine/Journal)
Date: June 30, 2005
Publisher: Thomson Gale
Page: NA

Distributed by Thomson Gale

Sir Richard Branson Celebrates 21 Years of Virgin Atlantic.(Virgin Atlantic Airways Ltd.): An article from: Airguide Online

Richard is good-looking and extremely smart, that is horny to start with. He additionally makes a billion bucks before breakfast—and still knows a way to commemorate. Few folks in up to date business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power within the usual sense of influencing others. . . . Boiled all the way down to its singular essence, Richard Branson just needs to possess fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is anticipated to try to to the surprising, even the bizarre -- something to publicize his latest venture. . . . the actual fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional approach he manages his burgeoning empire.