Posted by
Justin Harward |
4:30 AM
Innovation in Marketing (Chartered Institute of Marketing)
Richard Branson Book Rating: 
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Innovation in Marketing (Chartered Institute of Marketing) Description
Innovation in Marketing (Chartered Institute of Marketing): Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.
This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.
Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Strong conceptual approach based on high quality empirical research
Prominent author team
Supported by tutor resource pack
Innovation in Marketing (Chartered Institute of Marketing)
Richard is good-looking and really smart, which is sexy to start out with. He conjointly makes a billion greenbacks before breakfast—and still knows how to commemorate.
Few individuals in contemporary business are as colourful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur.
Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power within the usual sense of influencing people. . . . Boiled down to its singular essence, Richard Branson just needs to have fun.
Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is anticipated to try and do the unexpected, even the bizarre -- anything to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional means he manages his burgeoning empire.
