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Richard Branson: The Authorised Biography

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Richard Branson: The Authorised Biography Description

Richard Branson: The Authorised Biography: The authorized biography of the dynamic British entrepreneur and adventurer. Through the huge successes of Virgin Music and his airline Virgin Atlantic, Richard Branson's name has become a byword for entrepreneurial flair. This new authorized biography examines Branson's ongoing battle with British Airways for supremacy of the skies as well as the expansion of the Virgin name into film, rail transport, and personal finance. It also looks at Branson's fight to run Britain's National Lottery and his much-publicized attempt to fly around the world in a hot-air balloon. A balanced assessment of the Branson phenomenon and an engaging portrait of a man of formidable energy and ambition. Mick Brown is a journalist and the author of American Heartbeat. 544 pp 4 1/2 x 7 16 pp b/w photos

Richard Branson: The Authorised Biography

Richard is good-looking and extremely smart, that is sexy to start out with. He also makes a billion dollars before breakfast—and still knows how to rejoice. Few people in contemporary business are as colorful, shrewd, and irreverent, and possibly no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power in the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson simply needs to possess fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is expected to try to to the unexpected, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional manner he manages his burgeoning empire.