All of Richard Branson Books

Entrepreneurial Genius: The Power of Passion

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Entrepreneurial Genius: The Power of Passion Description

Entrepreneurial Genius: The Power of Passion: With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track.

Entrepreneurial Genius: The Power of Passion

Richard is good-looking and extremely good, which is attractive to start out with. He also makes a billion dollars before breakfast—and still is aware of a way to have fun. Few people in up to date business are as colorful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power within the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson just wants to possess fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is anticipated to try to to the sudden, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.