It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides) Book by Richard Branson

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides)

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It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides) Description

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides): Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization. The shows the reader how simple brand identifiers like colour and "feel" can make powerful statements about your company, no matter what its size. The author aims to show how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans should enable the reader to do the same.

It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides)

Richard is good-looking and extremely sensible, which is sexy to begin with. He conjointly makes a billion dollars before breakfast—and still is aware of a way to have a good time. Few individuals in up to date business are as colourful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson just needs to have fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is anticipated to do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional manner he manages his burgeoning empire.