10 Simple Secrets of the World's Greatest Business Communicators Book by Richard Branson

10 Simple Secrets of the World's Greatest Business Communicators

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10 Simple Secrets of the World's Greatest Business Communicators Description

10 Simple Secrets of the World's Greatest Business Communicators: From business to politics, those who command attention in their personal or professional lives are typically masters at developing and delivering their message. Business professionals throughout all levels of the organization will benefit from the interviews, stories, profiles and techniques featured in this book. Contemporary audiences are accustomed to six-second sound bites, PowerPoint presentations and many other unique challenges. This is the only book that reveals the presentation secrets behind today’s greatest CEOs and eladers tand how they electrify today’s toughest audiences.

10 Simple Secrets of the World's Greatest Business Communicators

Richard is good-looking and extremely sensible, that is attractive to begin with. He also makes a billion dollars before breakfast—and still knows a way to have fun. Few individuals in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power within the usual sense of influencing people. . . . Boiled down to its singular essence, Richard Branson simply wants to possess fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is expected to try and do the surprising, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.