Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand-Builder (Chinese Text) Book by Richard Branson

Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand-Builder (Chinese Text)

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Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand-Builder (Chinese Text)

Richard is good-looking and extremely sensible, that is horny to start with. He also makes a billion dollars before breakfast—and still knows a way to make merry. Few folks in modern business are as colourful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson simply needs to possess fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is anticipated to do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional means he manages his burgeoning empire.