Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)

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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series) Description

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents

• Richard Branson Revisited
  
• The Life and Times of Richard Branson
  
• One Pick on Someone Bigger Than You
  
• Two Do the Hippy, Hippy Shake
  
• Three Haggle - Everything's Negotiable
  
• Four Make Work Fun
  
• Five Do Right By Your Brand
  
• Six Smile for the Cameras
  
• Seven Don't Lead Sheep, Herd Cats
  
• Eight Faster than a Speeding Bullet
  
• Nine Size Does Matter
  
• Ten Never Lose the Common Touch
  
• How to Build a Brand the Branson Way
  
• Last Word

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)

Richard is good-looking and really smart, which is attractive to begin with. He conjointly makes a billion greenbacks before breakfast—and still knows a way to have a good time. Few folks in up to date business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled right down to its singular essence, Richard Branson simply desires to have fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is anticipated to try and do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional approach he manages his burgeoning empire.