Screw It, Let's Do It: Lessons in Life and Business

Richard Branson Book Rating:

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Screw It, Let's Do It: Lessons in Life and Business

Richard is good-looking and really sensible, which is attractive to start out with. He also makes a billion dollars before breakfast—and still knows the way to rejoice. Few folks in up to date business are as colourful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power in the usual sense of influencing people. . . . Boiled all the way down to its singular essence, Richard Branson just needs to possess fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is predicted to try and do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional manner he manages his burgeoning empire.

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