Virgin business empire: Richard Branson Autobiography (Paperback) Book by Richard Branson

Virgin business empire: Richard Branson Autobiography (Paperback)

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Virgin business empire: Richard Branson Autobiography (Paperback)

Richard is good-looking and really sensible, which is sexy to start with. He also makes a billion dollars before breakfast—and still knows a way to rejoice. Few people in contemporary business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power in the usual sense of influencing others. . . . Boiled right down to its singular essence, Richard Branson just wants to have fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a traditional veil and train and acres of lace. . . . Branson is predicted to try to to the sudden, even the bizarre -- something to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional means he manages his burgeoning empire.