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Screw It Lets Do It 14 Lessons on Making It to the Top While Having Fun and Staying Greener - 2008 publication.
Richard Branson Book Rating: 

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Screw It Lets Do It 14 Lessons on Making It to the Top While Having Fun and Staying Greener - 2008 publication.
Richard is good-looking and really good, that is attractive to start out with. He additionally makes a billion bucks before breakfast—and still is aware of a way to have a good time.
Few individuals in modern business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur.
Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power in the usual sense of influencing other people. . . . Boiled right down to its singular essence, Richard Branson just wants to possess fun.
Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a traditional veil and train and acres of lace. . . . Branson is expected to try and do the surprising, even the bizarre -- anything to publicize his latest venture. . . . the actual fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional approach he manages his burgeoning empire.
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