Richard Branson: Virgin Mega-brand Mogul (Innovators) Book by Richard Branson

Richard Branson: Virgin Mega-brand Mogul (Innovators)

Richard Branson Book Rating:

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Richard Branson: Virgin Mega-brand Mogul (Innovators)

Richard is good-looking and really sensible, that is sexy to begin with. He additionally makes a billion greenbacks before breakfast—and still knows the way to celebrate. Few individuals in modern business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power within the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson just desires to own fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is expected to do the sudden, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear nearly staid compared to the unconventional approach he manages his burgeoning empire.