Juan Terry Trippe: King of Commercial Aviation Book by Richard Branson

Juan Terry Trippe: King of Commercial Aviation

Richard Branson Book Rating:

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Juan Terry Trippe: King of Commercial Aviation Description

Juan Terry Trippe: King of Commercial Aviation: In 2008 U.S. domestic airlines carried nearly 750 million passengers domestically and internationally. The growth of commercial air transportation and the number of passengers flying today can be laid at the feet of one of the great aviation pioneers, Juan Trippe, who began a crusade to create an air network that would link America to the world. The Yale graduate was absorbed by flight and airplanes. He established Pan American World Airways with a fleet of flying boats linking the U.S. to Asia and Europe. International travel in the 1940s was limited to the rich. Trippe had a different vision. He wanted to make international travel affordable for ordinary folk and introduced a new class of service--tourist class--on the New York-London route with a round-trip fare of 5, half the price set by the International Air Transport Association. Not only was IATA unhappy, Britain quickly shut its airports to Pan Am, forcing it to land at Shannon, Ireland. Trippe ultimately prevailed in bringing air travel to a large segment of the population. The story of Trippe, told by award-winning author Daniel Alef, is a significant chapter in American aviation. Howard Hughes and TWA were his nemesis; Lindbergh a close friend. And Trippe also gave us the 747. [1,356-word Titans of Fortune article].

Juan Terry Trippe: King of Commercial Aviation

In 2008 U.S. domestic airlines carried nearly 750 million passengers domestically and internationally. The growth of commercial air transportation and the number of passengers flying today can be laid at the feet of one of the great aviation pioneers, Juan Trippe, who began a crusade to create an air network that would link America to the world. The Yale graduate was absorbed by flight and airplanes. He established Pan American World Airways with a fleet of flying boats linking the U.S. to Asia and Europe. International travel in the 1940s was limited to the rich. Trippe had a different vision. He wanted to make international travel affordable for ordinary folk and introduced a new class of service--tourist class--on the New York-London route with a round-trip fare of 5, half the price set by the International Air Transport Association. Not only was IATA unhappy, Britain quickly shut its airports to Pan Am, forcing it to land at Shannon, Ireland. Trippe ultimately prevailed in bringing air travel to a large segment of the population. The story of Trippe, told by award-winning author Daniel Alef, is a significant chapter in American aviation. Howard Hughes and TWA were his nemesis; Lindbergh a close friend. And Trippe also gave us the 747. [1,356-word Titans of Fortune article].

Juan Terry Trippe: King of Commercial Aviation

Richard is good-looking and very good, that is attractive to start out with. He conjointly makes a billion bucks before breakfast—and still is aware of the way to make merry. Few people in contemporary business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power in the usual sense of influencing other people. . . . Boiled right down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: in an exceedingly $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is expected to try and do the surprising, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional approach he manages his burgeoning empire.