Globalisation: Laid Bare Lessons in International Business Book by Richard Branson

Globalisation: Laid Bare Lessons in International Business

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Globalisation: Laid Bare Lessons in International Business Description

Globalisation: Laid Bare Lessons in International Business: How does globalisation affect our economy and how did it cause the financial melt-down. In this unique book twelve global thinkers and business people give their view on the threats and opportunities that lie ahead. Included among the contributors are Jim O'Neill head of Goldman Sachs research who coined the phrase BRIC (Brazil, Russia, India, China) countries; alternative globalisation expert and ecofeminist Vandana Shiva, bestselling author and 2006 Nobel Prize Winner Muhammad Yunus.

Globalisation: Laid Bare Lessons in International Business

Richard is good-looking and extremely smart, that is sexy to begin with. He additionally makes a billion greenbacks before breakfast—and still knows a way to have fun. Few folks in contemporary business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power within the usual sense of influencing others. . . . Boiled right down to its singular essence, Richard Branson simply needs to own fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is predicted to try and do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional means he manages his burgeoning empire.