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The Entrepreunerial Individual (Express Exec) Description
The Entrepreunerial Individual (Express Exec): Fast track route to acquiring the skills and tactics of the world's most successful entrepreneursCovers all the critical entrepreneurial attributes, from vision to commitment, and from risk taking to customer focus
Examples and lessons from some of the world's most successful entrepreneurs, including Richard Branson, Ken Bogas and Kwek Leng Beng, and ideas from the smartest thinkers, including Stephen Covey, Peter Drucker and Tom Peters
Includes a glossary of key concepts and a comprehensive resources guide
The Entrepreunerial Individual (Express Exec)
Richard is good-looking and extremely sensible, which is attractive to start out with. He also makes a billion greenbacks before breakfast—and still is aware of a way to celebrate.
Few individuals in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur.
Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power within the usual sense of influencing others. . . . Boiled all the way down to its singular essence, Richard Branson simply wants to have fun.
Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is expected to try and do the unexpected, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear virtually staid compared to the unconventional manner he manages his burgeoning empire.
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