Branson Book by Richard Branson

Branson

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Branson Description

Branson:

No tycoon is more popular, few claim to be richer, and none has masterminded a more recognizable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids’ favorite celebrity nude, the "grinning jumper," and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience with Branson, Tom Bower has uncovered a different tale than the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson—his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the center of Branson’s operations in his Holland Park home, this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower’s biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of swiping for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson’s enterprises and investments up to his failed bid for Northern Rock.

Branson

Richard is good-looking and really smart, that is horny to begin with. He additionally makes a billion bucks before breakfast—and still is aware of a way to celebrate. Few people in up to date business are as colourful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power in the usual sense of influencing others. . . . Boiled all the way down to its singular essence, Richard Branson simply wants to have fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is predicted to try to to the surprising, even the bizarre -- anything to publicize his latest venture. . . . the actual fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional manner he manages his burgeoning empire.