21 Leaders for The 21st Century Book by Richard Branson

21 Leaders for The 21st Century

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21 Leaders for The 21st Century Description

21 Leaders for The 21st Century: With a client list that includes Motorola, Daewoo, AT&T, and Volvo, Fons Trompenaars and Charles Hampden-Turner are considered today's most knowledgeable, innovative management consultants. In 21 Leaders for the 21st Century, they tap into the wisdom of high-performing leaders from around the globe--from Michael Dell to Richard Branson--who candidly discuss their own views and experiences in analyzing and solving business dilemmas.

More than just a prescriptive list of leadership skills, this invaluable guide uses case studies, examples, charts, tables, and graphs to show today's business leaders how to:

• Understand--and act upon--the 7 major dilemmas of leadership
• Identify major business dilemmas in the transnational community
• Implement strategies for sustaining emerging entrepreneurship

21 Leaders for The 21st Century

Richard is good-looking and really good, that is sexy to start with. He also makes a billion bucks before breakfast—and still knows how to celebrate. Few people in modern business are as colorful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power within the usual sense of influencing people. . . . Boiled all the way down to its singular essence, Richard Branson simply wants to possess fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a standard veil and train and acres of lace. . . . Branson is expected to try and do the surprising, even the bizarre -- anything to publicize his latest venture. . . . the very fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional method he manages his burgeoning empire.