Screw Business As Usual

Richard Branson Book Rating:

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Screw Business As Usual

Richard is good-looking and really smart, that is horny to start with. He also makes a billion greenbacks before breakfast—and still is aware of a way to commemorate. Few people in up to date business are as colorful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and cash exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power within the usual sense of influencing others. . . . Boiled down to its singular essence, Richard Branson simply desires to own fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal gown with a standard veil and train and acres of lace. . . . Branson is anticipated to try to to the sudden, even the bizarre -- anything to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear almost staid compared to the unconventional manner he manages his burgeoning empire.

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