Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) Book by Richard Branson

Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)

Richard Branson Book Rating:

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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) Description

Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides):

Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.

Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)

Richard is good-looking and very smart, that is sexy to start out with. He additionally makes a billion dollars before breakfast—and still knows the way to make merry. Few people in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly the maximum amount fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is that the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power within the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson simply needs to have fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal gown with a conventional veil and train and acres of lace. . . . Branson is anticipated to try and do the unexpected, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear nearly staid compared to the unconventional means he manages his burgeoning empire.