Business The Richard Branson Way - Book by Richard Branson

Business The Richard Branson Way -

Richard Branson Book Rating:

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Business The Richard Branson Way -

Richard is good-looking and extremely sensible, that is attractive to start out with. He additionally makes a billion bucks before breakfast—and still knows a way to make merry. Few people in modern business are as colorful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t inquisitive about power in the usual sense of influencing others. . . . Boiled down to its singular essence, Richard Branson simply desires to possess fun. Richard Branson . . . is dressed to the nines: during a $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is expected to do the surprising, even the bizarre -- anything to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional method he manages his burgeoning empire.