Business ist wie Rock'n'Roll. Die Autobiographie des Virgin- Gründers. Book by Richard Branson

Business ist wie Rock'n'Roll. Die Autobiographie des Virgin- Gründers.

Richard Branson Book Rating:

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Business ist wie Rock'n'Roll. Die Autobiographie des Virgin- Gründers.

Richard is good-looking and really smart, which is sexy to begin with. He also makes a billion greenbacks before breakfast—and still knows the way to have fun. Few folks in contemporary business are as colourful, shrewd, and irreverent, and possibly no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t fascinated by power in the usual sense of influencing people. . . . Boiled right down to its singular essence, Richard Branson just desires to have fun. Richard Branson . . . is dressed to the nines: in a very $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is anticipated to try and do the sudden, even the bizarre -- anything to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts seem nearly staid compared to the unconventional way he manages his burgeoning empire.