Above Magazine (Richard Branson Declares war on global Warming, Fall 2010)

Richard Branson Book Rating:

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Above Magazine (Richard Branson Declares war on global Warming, Fall 2010)

Richard is good-looking and really sensible, which is attractive to begin with. He additionally makes a billion dollars before breakfast—and still knows the way to make merry. Few people in contemporary business are as colourful, shrewd, and irreverent, and doubtless no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur. Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to line Branson apart is the distinctive -- and, to some, baffling -- nature of his ambition. . . . He isn’t curious about power in the usual sense of influencing other people. . . . Boiled right down to its singular essence, Richard Branson just wants to possess fun. Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal robe with a conventional veil and train and acres of lace. . . . Branson is expected to try to to the sudden, even the bizarre -- something to publicize his latest venture. . . . the fact is, Branson’s widely reported stunts appear nearly staid compared to the unconventional means he manages his burgeoning empire.

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